The development of a web site needs to be planned carefully in order to ensure that it meets your organisation's requirements and expectations.
The starting point is to have a clear understanding of what it is that you want the web site to achieve. What is the overall 'vision' of the site?
Once you know what it is that you want your site to achieve, you then have to determine budgets, staffing resources and timescales.
At this stage, you can set firm aims and objectives for your site regarding your desired number of visitors to the site, number of sales from the site, content and design, details and how the site is to be launched and promoted. Once the site has been launched, it is essential that a feedback mechanism be put into place in order to assess its effectiveness.
The diagram below highlights the stages involved in the development process.
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