What would motivate your customers to spread the word to their friends
or colleagues: is it cost savings, free products, valuable information
or being cool?
Once you have an idea of what motivates them, you can put together
your plan.
You need to find innovative and cost-effective ways to become visible,
to create a sense of trust and to initiate action. Viral marketing
does all of these things because it uses your customers as the marketing
channel.
Viral marketing works best with communications products and services
that require more than just the purchaser to make them work.
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